See that jersey above being showcased by the Milwaukee Bucks' Giannis Antetokounmpo?
Only three NBA players have had their jerseys sold more often than the "Greek Freak" since the beginning of the 2017-18 season.
Giannis' jersey sales have climbed from last year, when it was ranked No. 8 in the league.
The Bucks overall have climbed in merchandise sales, from 8th in the NBA in 2016-17 to sixth this season. Not bad for one of American pro sports' smallest markets.
Listen to Game 2 of the Bucks-Boston Celtics first round series starting at 6:40 p.m. Tuesday on WTMJ.