Coming off a successful series in St. Louis - a phrase rarely heard in recent years in Milwaukee - the Brewers are using a new way to get people into the ballpark.
The team is unveiling its first-ever Faith Day for Saturday's 3:10 p.m. game against the San Diego Padres, with the Christian music band Mercy Me playing a postgame concert.
"I like to think we're brilliant and innovative, but the reality is, the majority of teams around MLB have done faith night, have done well for several years. It's a good ticket opportunity, maybe for non-traditional baseball fans," said Brewers COO Rick Schlesinger on WTMJ's "Wisconsin's Morning News."
"This sort of hit all the marks. We had enough experience from enough teams to give us enough insights that it moves tickets, and it's a good atmosphere."
He said his goal is to take those non-traditional baseball fans and give them a chance to "experience baseball, experience Miller Park, get them back and make them baseball fans."