Milwaukee once had five seasons: spring, summer, fall, winter and the NBA playoffs.
The Bucks were postseason fixtures, starting with the 70s, 80s and 90s.
Good times returned during the George Karl era, but such appearances are more sporadic of late, the last coming in 2015.
The Bucks and Raptors do the first of two Milwaukee opening round games tonight, with a second Saturday afternoon.
So just what does a home playoff game mean to the city? Big bucks (pun intended) and exposure!
VISIT Milwaukee's Director of Communications Kristin Settle joined Wisconsin’s Morning News with the details.