The Milwaukee Bucks brand has been rejuvenated. Part of that reason is thanks to Dustin Godsey, the Chief Marketing Officer of the Milwaukee Bucks.
He oversees the different aspects like the team, like marketing, branding and advertising.
"As the last couple of years have gone on, going through a complete rebrand and being able to see that through, to now being nine months away from opening this new arena, I think that's sort of the most exciting. Truthfully, over the last couple of years we've had once in a career sort of things that just keep coming."
Dustin says the growth of the Bucks brand is one of his most exciting accomplishments.
"Four or five years ago when I started this job the Bucks brand profile wasn't at its highest level within the city, so I've been fortunate to have a lot of opportunities to change that and kind of change the trajectory of the team."