First Bank Financial Centre Title Sponsor of WTMJ Cares - Rides & Reins

*Update: Thanks to your generosity, we have reached our goal for a grand total of $73,000! Thank you! There are still a few incidental costs associated with this project (electricians, installation, etc), so please feel free to continue to donate through the GoFundMe link below.


SLINGER, WI -- Rides and Reins is a low-cost therapeutic horseback riding center for children with emotional and physical needs. Through this therapy, the kids are able to better manage their disabilities.

"The riding helps build muscle tone, improve balance and joint mobility, and the emotional bond created between horse and rider can also lead to continued self-confidence, patience and comfort," the Rides & Reins organization explains. 

To continue operations, the Town of Polk is requiring them to build a bathroom and septic system.

The goal is $23,000. They need your help. Please contribute to this worthy cause.

First Bank Financial Centre, the Rides & Reins title sponsor, so graciously donated $1,000 during the launch of the campaign Monday on Wisconsin's Morning News. Watch the video in the player above. 

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