MILWAUKEE – WTMJ Radio announces the launch of “WTMJ Mobile,” a new podcast network which includes popular WTMJ shows on-demand and locally based podcasters from Milwaukee and Wisconsin. The pilot program also includes exclusive podcasts for the Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks.
"This uniquely Wisconsin platform expands our content offerings, builds strong third party partnerships and takes Scripps Milwaukee brands to new levels,” said Tom Langmyer, vice president and general manager of WTMJ and WKTI and vice president, news, talk, and sports programming, for radio for The E.W. Scripps Company (NYSE: SSP).
“WTMJ Mobile” helps ensure our continued leadership position in spoken word content,” said Eric Brooks, director of programming and news for WTMJ Radio. “Our live programming every day is valued content for our listeners. With the podcast network, our audiences have full access to choose the unique, digital-first content they want and when. Our diverse list of offerings will continue to increase the impact of WTMJ throughout the region.”
The program includes time-shifted daily captures of WTMJ's Jeff Wagner Show, Sports Central with Greg Matzek and new podcasts from local Scripps NBC affiliate, TODAY’S TMJ4. To further enrich the network content, WTMJ has partnered with Milwaukee organizations, including NEWaukee, the Milwaukee Brewing Company, Startup Milwaukee and many more to create a uniquely Wisconsin podcast experience. Now that the pilot program has launched, the station is inviting other local podcasters and potential podcasters to join the program.
“With the support of the Scripps digital team, WTMJ continues to evolve,” said J. Pat Miller, director of marketing and innovation for WTMJ and WKTI. “With podcasting, WTMJ has exponentially expanded the amount of content we provide, while championing more local voices to engage our connected, vibrant listeners.”
Regional and local content creators who would like to add their podcast to “WTMJ Mobile,” or start a new one, are encouraged to contact Eric Brooks at firstname.lastname@example.org.
“WTMJ Mobile” podcasts are available at WTMJ.com, the WTMJ app and will roll out soon on Stitcher, iTunes and other podcasting services.
WTMJ (AM 620), is Milwaukee’s heritage radio station. Serving the state of Wisconsin with its 50,000-watt signal and leading radio website, WTMJ.com. WTMJ is the winner of radio’s highest honor, The National Association of Broadcasters' 2014 Marconi Radio Award as “Station of the Year.” The station was also recently awarded “2015 Station of the Year” and “2015 News Operation of the Year” by the Wisconsin Broadcasters Association.
The E.W. Scripps Company (NYSE: SSP) serves audiences and businesses through a growing portfolio of television, radio and digital media brands. Scripps is one of the nation’s largest independent TV station owners, with 33 television stations in 24 markets and a reach of nearly one in five U.S. households. It also owns 34 radio stations in eight markets. Scripps also runs an expanding collection of local and national digital journalism and information businesses, including satire and humor video and web brand Cracked, podcast industry leader Midroll Media and over-the-top video news service Newsy. Scripps also produces television shows including “The List” and “The Now” and runs an award-winning investigative reporting newsroom in Washington, D.C. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”