In 1972, a pair of cousins decided to start up a sandwich shop on Milwaukee's northwest side.
44 years later, Cousins has sprung up dozens of locations across Wisconsin and Arizona.
Christine Specht, the daughter of one of the cousins, began her time behind the counter making sandwiches. Now, she is the company's CEO.
She joined WTMJ's Erik Bilstad for a 1-on-1 about a multi-state restaurant chain which began in Milwaukee.
Watch a video extra Erik shot with Specht in our player above and listen to the conversation in the Soundcloud player below.